The Software Paradox and the Digital Commodity -
Software has never been more important in people's lives, yet,
customers are less likely to pay for software. (when was the last time
that you paid a significant amount of money for an app?). We'll discuss
how to escape the commodity trap, not by trying to add more features to
our software, but by focusing on building a digital service, instead of
focusing on building software
The Strategy Paradox and the Digital Métier -
In this section, we'll introduce the idea of designing customer
intimacy at scale: a digital service combines large, potentially global
scale - hyperscale - with a personalized touch - microcare - to cater
to the needs of a large customer base. We'll discuss how you should
leverage pay as you go subscription models, the API economy and clever
analytics to build an intimate relationship with hundreds, if not
thousands of customers. We'll discuss the core metrics and competences
needed to master the digital métier.
The Valuation Paradox and the Digital Assets
- Ever wondered why some startups receiving such high valuations? It's
hard to correlate this valuation with the numbers in their books. In the
3rd section of our book, we discuss this valuation paradox, and we'll
introduce 3 new digital assets you'll need to build up.
